Roltex

Success story

NOON

"Nobody wants anything else now. For me personally, this is the best we’ve ever worked with."
In the heart of Maastricht you’ll find NOON, a place where experience, hospitality and quality come together. Owner Hans Paul Nieskens runs this business together with his business partner Lucas de Beaumont, thereby continuing to build on a broader vision for the city’s hospitality sector. What began with festivals and events has grown into several successful concepts. “I wanted to create a place that I’d enjoy going to myself,” says Hans Paul. “A busy venue, good food and a great experience. That’s what it’s all about.”

Place:

Maastricht, the Netherlands

From music and festivals to the hospitality industry

Hans Paul’s entrepreneurial journey did not begin in the hospitality industry, but in the world of music and events. From major venues to festivals and eventually to his own concepts. Together with his business partner, he has built up several businesses and events. He is involved in various restaurants, a club and festivals. “Opportunities often come my way,” he explains. “And if it feels right, I go for it.”


That wide-ranging experience has shaped a clear vision: everything has to be just right. From organisation to the guest experience. “Eating out is the new going out. People want a complete experience. Good food, atmosphere, service. It simply has to be good.”

NOON: from idea to hotspot

The idea for NOON originated in a place that originally served a completely different purpose. “I’d walk in here every morning and think: something more needs to be done with this,” says Hans Paul. With a keen sense of atmosphere and experience, he transformed it into a place where guests love to come.

“You have to create a place where people feel at home. A place they’ll want to come back to. You win them over on their first visit.” That focus on guest satisfaction is deeply ingrained in his approach to business. “Customer satisfaction is the foundation. If that’s right, the rest will follow naturally.”

Systems that adapt as the business grows

On busy days with hundreds of guests, a good till system is essential. Hans Paul was looking for a solution that is not only reliable but also scales with his ambitions. “We regularly serve a huge number of covers in a single evening. Sometimes with more than 25 staff on duty at the same time. In those situations, everything simply has to work flawlessly, just as you want it to.”

With Roltex’s systems, he has found that level of control. “I was involved in planning our layout myself. How we wanted it, how it needed to work – and they really listened to what we had to say.”

Working across multiple locations is also important. “We have a number of branches and use the same system everywhere. If someone works at NOON and needs to step in at another branch, they can do so straight away. Everything is familiar.”

From control to trust

As an entrepreneur, Hans Paul admits that he likes to be in control. But it is precisely thanks to the professional systems and teamwork that he is able to let go a little more. “I focus first on customer satisfaction and then on the figures, but ultimately it’s all about the people in your organisation.”

 

It’s had a huge impact on the workplace. “It took some getting used to at first, but now nobody would have it any other way. Just ask the waiting staff or the kitchen team. For me personally, this is the best thing we’ve ever worked with.”

 

Errors caused by receipts or miscommunication are truly a thing of the past. “Everything goes through the system. That gives us peace of mind and a clear overview, especially when it’s busy.”

A partnership tailored to the entrepreneur

For Hans Paul, the key factors in a partnership are reliability and commitment. “I want a partner who thinks along with us, is approachable and understands how we work.” He recognises that approach at Roltex. “Being service-oriented, thinking alongside the customer and showing initiative. I think that’s important, and that’s what happens here too.”

 

For an entrepreneur who’s always on the move, one thing matters above all else: being able to rely on your partners. “If that’s in place, you can keep growing.”

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