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Carefree Living

Hein approached Roltex Studio with a clear challenge: develop branding for Carefree Living at Maris that exudes confidence. This was not only essential for the project's visibility, but also an important step to arrange permits and financing. Our approach? A branding that combines reliability and accessibility, without falling into the stereotype of a healthcare institution.

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Marketing Company

Living like home, with the care you deserve

“>We created branding that embraces reliability, accessibility and care, perfectly fitting the vision of Carefree Living at Maris. With a reliable colour palette and a friendly logo, we exude homeliness and convey a sense of security and freedom.

In doing so, the W from the logo serves as a stylistic element: descending, it appears as abstract roofs of houses, subtly referring to the homes and home environment of the project. The pay-off 'Living like home, with the care you deserve.' powerfully sums up the essence of the concept.

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