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Feron

Feron asked us to help think about innovative branding that fits their view on healthcare innovation. With a progressive view of healthcare, Feron wants to make healthcare smarter, better and more accessible using technology and smart processes. It was up to us to translate that approach into a strong and recognisable brand identity, both strategically and visually.

Solutions:

Place:

Maastricht

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Yesterday's experience, today's innovation.

We started with a strategic workshop to sharpen the foundations of Feron's identity. From there, we created a visual style that exudes innovation and progress. The 'o' in the logo stands for constant improvement and research. The spinning circle around it refers to the continuous development of healthcare processes.

The colour palette consists of fresh, energetic hues that match Feron's forward-looking vision. The open and clear font emphasises accessibility. The dynamic planes in the style depict movement and innovation. By deliberately placing texts and logos outside these planes, we visually show what Feron stands for: progress that breaks away from the norm.