Roltex

Kavalo Lease

Professional Equestrian Kerry Karangelen came to us for branding and strategy for the brand new horse leasing platform Kavalo Lease. Kerry founded Kavalo Lease to solve a key problem in the horse industry, namely finding a suitable and quality horse that perfectly suits the rider's needs, without unnecessary intermediaries or complexity.

Horsepower with a purpose

Our work resulted in high-end branding that perfectly matches Kavalo Lease's core values of trust, quality and simplicity. The modern wordmark is composed of an exclusive serif font that exudes elegance and professionalism. The 'K' subtly incorporates the silhouette of horse legs, as a nod to the world in which Kavalo operates. The colour palette reinforces this story: a deep dark brown base colour represents natural strength and class, while a warm orange accent colour provides contrast and energy. Together, they form a luxurious and recognisable look with a strong animal connection. The branding is completed with powerful photography of riders and horses, making the brand feel tangible and visually bringing Kavalo Lease to life.

The place for leasing top-level sport horses

Besides branding, we also built a clear and purposeful website for Kavalo Lease. No unnecessary frills, but a sleek online environment where riders and owners can find exactly what they are looking for. With a clear structure, clear call-to-actions and a look and feel that matches the high-end branding, the website helps Kavalo Lease to immediately appear professional and reliable.

More work we are proud of

Stan Kusters

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