Roltex

Total hospitality brokerage

Horeca Realty Total asked us to rebrand their visual identity and create a fresh, modern look. The challenge was to strike a balance between tradition and innovation, representing both the old and the new generation within the company.

Your next step together, worry-free.

During a strategic session, we laid the foundations for a strong and recognisable brand identity. The logo with the letters "HMT" stands for customisation and precision. The individual parts are reminiscent of building blocks and refer to the construction of an overall concept.

The familiar red colour from the previous corporate identity was given a fresh update. We chose a more modern and younger shade, combined with a powerful colour palette that radiates confidence and professionalism. With subtle style elements such as staggered titles and a mix of oblique and straight letters, we gave the branding extra character. The letters H, M and T appear in the background in fine lines, creating a dynamic whole. Everything comes together in clear, consistent communication that fits perfectly with Horeca Realty Total.

The biggest business card

As Horeca Makelaardij Totaal's biggest calling card, its website could not be left behind. We developed a modern and functional website in which the branding is carried through to the smallest details. The website is designed to guide the target group through the process, with a clear structure and everything easy to find. In this way, the website forms a strong and consistent whole that perfectly reflects HMT's professionalism.

More work we are proud of

Stan Kusters

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