Roltex

Success story

Tastemaker Botterweck

"You are helped and you are understood. That gives off warmth."
Tastemaker Botterweck has been a trusted name in Valkenburg for decades. What once began as a modest bakery has grown over the years into a place where craft, experience and hospitality come together. Ferry Philippi, now the fourth generation in the family business, proudly recounts that history. “My grandfather came to Valkenburg from Mechelen and was able to take over a bakery here. From a bakery it became a shop, from a shop a lunchroom. Eventually I took over from my mother.”

Place:

Valkenburg, the Netherlands

employee botterweck Roltex
children with dogs

A family story full of nostalgia

What makes Botterweck unique is not only the quality of the pastries, ice cream and flans, but most of all the feeling people get from it. Ferry sees it happen almost daily. “People come in here and say that as a child they came to eat coffee and flan with their grandparents. I really like that. There's something of history in that. Nostalgia is the right word, I think.”


That connection with Valkenburg is important to Ferry. “You see a lot of changes around you, but Botterweck has been here for a very long time. That gives strength.” Yet he also knows that keeping a business going for a long time doesn't come naturally. “Taking over is easy, but maintaining that quality is difficult. That's what we try to stand for together with the whole team.”

From pen and paper to speed on the floor

Ferry has been in the business since 1998 and back then he still worked with an old-fashioned cash register and receipt pad. “Then you had a simple cash register with 0 to 9 on it and everything went with pen and paper. The blocks of paper really went like hotcakes here,” he recalls. But he says that no longer suits guests“ expectations. ”The customer comes in, you have to be hospitable, have a chat, but in the meantime, that order does have to go quickly to where it is prepared.“ Thanks to digitalisation, things now work much more efficiently. ”You stay with your guest, make your story and process the order digitally. That goes straight to the kitchen. That makes it possible for us to deliver very quickly."

employee botterweck Roltex
POS system botterweck Roltex

Screens that bring calm and overview

Botterweck took big steps in automation and expanded the system to include bar and kitchen screens. For Ferry, this took some getting used to. “I found it very strange that no receipt came out of the printer anymore,” he says. Meanwhile, he mainly sees the advantages: less paper consumption, more overview and fewer mistakes. “You have all your orders hanging in front of you at a glance. You just have to look and you know what to make. You used to have 28 receipts lying around and you didn't know where to start. Now there are far fewer, if any, mistakes.”

A complete package

Besides automation, Tastemaker Botterweck also works with Roltex Studio for social media. Ferry honestly admits that at first he thought it wasn't that important to them. “I used to think social media was a dead baby for us, but that's not the case at all,” he says. He now sees it as a valuable tool. “And Stan has shown me that it is measurable. You can just see it. It really is something that comes with it.”


He even notices this online visibility in his guests. “Especially young customers now also come in with the family for an ice cream. And then you indirectly hear back that the photos are beautiful. That's what my kids say then.”

employee botterweck Roltex

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